Jennifer Kaminski - Managing Partner of 2 Korean Girls

In today's episode, Steve is joined by Jennifer Kaminski. With more than 19 years of experience, Jennifer has developed a niche in directing and leading on-trend lifestyle and luxury brands as it relates to their strategies involving digital marketing, brand management, PR, social media, content creation, and partnerships. She is the Founder & Managing Director at Social Thinking, a marketing and branding agency as well as the Managing Partner at 2 Korean Girls, a Korean ghost kitchen in Miami.

Throughout this episode, Jennifer talks with Steve about her marketing career and what led her sister and her to create 2 Korean Girls. She talks about the changes she saw in marketing with the rise of social media, the process building a ghost kitchen, how packaging and branding has impacted 2 Korean Girls success, and more.