In this episode, Steve is joined by the CEO of Jurny, Luca Zambello. Jurny is the hospitality industry's first vertically integrated system. Its all-in-one system includes AI pricing, automated smart access control, noise sensor dashboard, guest verification software, PMS, messaging, channel management, cleaning management system, online reputation tracker, and much more on it's all-in-one dashboard. However just like every founder, Luca's path to building Jurny has not come without challenges. Throughout this conversation, Luca talks about how he pivoted the business to make it scaleable, navigating city regulations when it comes to AirBNBs, building the company, issues that come when scaling a business, his experience raising money, how Jurny is helping different areas of the hospitality industry, and more.