This week, Steve is sitting down with Omri Shalev, the CTO and co-founder of Reeco. Reeco is a company aiming to simplify the hospitality industry's operational side. Omri shares his journey from falling in love with coding in Mexico City at 15, through his various roles in startups and big tech companies like Samsung and Microsoft, to co-founding Reeco. Reeco's mission is to streamline hospitality operations by integrating purchasing, invoice management, recipes, and inventory count into one platform, leading to significant time and cost savings for hotels. Throughout this episode, Omri provides insights into the entrepreneurial mindset, emphasizing the importance of consistency, adding value to the world, and the evolution of technology in the hospitality industry.