Four Seasons Drive Experience: Elevating the Art of Travel and Hospitality

By: Steve Turk

Four Seasons Hotels and Resorts, an international luxury hospitality company that has been synonymous with style and service since 1961, is again setting a new standard. This time, it is elevating the way in which the discerning traveler explores and experiences the world, with the Four Seasons Drive Experience.

After the success of the initial venture through Tuscany, the company is expanding this initiative in 2023, providing two new itineraries that explore the heart of the European Alps and the stunning vistas of Napa Valley.

Four Seasons Drive Experience is a natural extension of who we are and what we deliver – creating curated experiences that allow guests to discover the character of a locale in new and unexpected ways," says Alejandro Reynal, President and CEO, Four Seasons Hotels and Resorts. "From behind the wheel of a luxury vehicle, guests will enjoy an exceptional drive experience, always with Four Seasons service and genuine heart as their guide."

Alejandro Reynal - President and CEO of Four Seasons Hotels and Resorts

It's a completely immersive experience that marries the thrill of luxury driving with breath-taking vistas, insider access, and stays at the most coveted Four Seasons properties. The itineraries will be available from June 12 to 18, 2023, for the European Alps tour, and October 29 to November 4, 2023, for the Napa Valley experience.

The Road Less Traveled

These tours aren't just a simple drive from point A to B; they are a meticulously curated journey of discovery. Guests traverse handpicked routes, granting them access to cultural gems, secret locales, and even interactions with local talent that would otherwise remain unseen and unknown. The Four Seasons Drive Experience is a luxury travel experience, with the company’s exceptional service and attention to detail as the north star.

"We couldn't be happier with the guest feedback received after last year's Tuscan itinerary that was conceptualized around a love for cars and immersive programming to experience all that the destination has to offer," says Luigi Orlandini, Chairman and CEO, Canossa Events.

Romancing the Road in the European Alps

Embark on a European Alpine adventure from June 12 to 18, 2023

The European itinerary, aptly titled 'Four Seasons Drive Experience in the Heart of the Alps,' takes guests on an exhilarating journey, beginning in Geneva with accommodations at the Four Seasons Hotel des Bergues. From Gruyère Village's Swiss cheese to UNESCO World Heritage Lavaux, Vineyard Terraces, and historical wine estates, there's a cultural feast awaiting exploration. Along the way, guests will also take in the timeless art of Swiss watchmaking and soak in the panoramic views from the Grand Saint Bernard Mountain pass.

Epicurean Explorations in Napa Valley

Tour world-renowned wineries and indulge in a culinary odyssey in Napa Valley, October 29 to November 4, 2023

For the gourmand, the Napa Valley experience is an irresistible draw. Guests reside at Four Seasons Resort and Residences Napa Valley for the duration of the tour. From intimate oyster farming experiences to exclusive access to some of the most esteemed wineries in the region, including Opus One Winery, this drive offers an unparalleled culinary journey.

The culmination of this gastronomic tour is a private ferry trip around San Francisco Bay, followed by hot air balloon rides offering awe-inspiring views of the vineyards and mountains.

Extraordinary Travel Experiences

These driving experiences are just another addition to Four Seasons’ rich portfolio of unique luxury lifestyle offerings, including a Private Jet Experience and a collection of luxury villas and vacation homes. With their recent entry into the luxury yacht space, Four Seasons continues to redefine luxury travel, on water, in the air, or on the road.

Guests can now reserve their spot on either of these adventures, immersing themselves in the journey of a lifetime while luxuriating in Four Seasons' legendary service. As Four Seasons continues to innovate and curate these unforgettable experiences, one thing remains the same: their dedication to the highest standards of hospitality and commitment to creating lifelong fans.

In the world of luxury hospitality, the Four Seasons Drive Experience is a beacon of evolution, showcasing how the boundaries of travel and exploration can be pushed to deliver a richer, more immersive experience. It's no longer just about arriving at a destination; it's about every moment, every interaction, every breathtaking view, and the unforgettable memories that will linger long after the journey's end.