Montage Laguna Beach Celebrates 20 Years of Exquisite Hospitality and Unforgettable Memories
By: Steve Turk
This year marks the 20th anniversary of Montage Laguna Beach, the flagship property of Montage Hotels & Resorts. Set along 30 oceanfront acres on Southern California's iconic coast, Montage Laguna Beach has spent the past two decades providing guests with comfortable luxury, personalized service, and a unique sense of place. As a testament to its excellence, the resort is celebrating this milestone with a series of exclusive offerings and experiences throughout 2023, inviting both loyal guests and newcomers to partake in the festivities.
In an interview with Mary Rogers, the Managing Director and Area General Manager of Montage Laguna Beach, on The Hospitality Mentor podcast, Rogers shared her journey with the hotel company, which began in April 2021, and her admiration for the founder of Montage, Alan J. Fuerstman. Fuerstman's vision of creating a world-class hotel with exceptional service and unique locations resonated deeply with Rogers, ultimately leading her to join the Montage team. Rogers highlighted the company's rapid growth and emphasized the significance of the Laguna Beach property as the cornerstone of Montage Hotels & Resorts' success.
Mary Rogers - Managing Director and Area General Manager
Since its inception in 2003, Montage Hotels & Resorts has grown significantly, boasting seven distinctive properties across North America and planning further expansion in the next five to ten years. To honor the anniversary, the resort is inviting guests and locals alike to enjoy a curated selection of brand partnerships and special programming that will elevate the Montage experience even further.
Throughout 2023, Montage Hotels & Resorts will offer exclusive experiences at all its properties. One of the most enticing promotions is the "Montage Twenty" offer, which grants guests up to $200 per night in resort credit and a complimentary view upgrade at check-in when booking two or more nights. This generous offer is available for travel through December 18, 2023, and subject to availability, making it the perfect opportunity for a luxurious getaway.
Fashion designer Jonathan Simkhai, known for dressing celebrities such as Michelle Obama and Gigi Hadid, has also curated an exclusive resort swim and sleepwear collection for Montage. This collection showcases a custom anniversary print inspired by the Montage script "M" logo and each property's signature color. The result is a one-of-a-kind wave motif that captures the essence of the sun, sea, and mountains embodied in the Montage Hotels & Resorts experience. Featured designs include matching his-and-her swimwear, colorful pareos, accessories, graphic tees, and elevated silk pajamas.
In addition, luxury brand Jimmy Choo has partnered with Montage to create a limited-edition tote, available for purchase beginning in April. This spacious and stylish tote, designed in natural-toned raffia with fuchsia embroidery, is the ultimate accessory for a spring or summer outing or for carrying everything one might need for a day poolside or at the beach.
Another highlight of the anniversary celebrations is the collaboration between Montage Hotels & Resorts and Clase Azul, a renowned artisanal tequila brand. Clase Azul has crafted an exclusive "Dulce Veinte" cocktail and a limited-edition bottle, with only 300 available, to commemorate the resort's 20th anniversary. The bottles feature hand-fashioned decanters with enchanting illustrations of the Montage Laguna Beach swimming pool and Clase Azul's distinctive "feathered" pattern, painted by hand in platinum.
The anniversary celebrations at Montage Laguna Beach not only honor the resort's past achievements but also look forward to a future of continued growth and exceptional hospitality experiences. Whether you're a long-time guest or new to the Montage family, now is the perfect time to visit and create unforgettable memories at this stunning Southern California destination.