Unpacking the Success of The Standard Spa, Miami Beach's Adult Oasis

By: Steve Turk

One thing any hotelier understands is the necessity of innovation to thrive in the business. In a world of copycat hotel amenities and services, offering something unique and experiential can make the difference between just another lodging and a truly unforgettable stay. The Standard Spa, Miami Beach understands this better than most, as evidenced by their reintroduction of the exclusive Camp Standard this summer.

Imagine this: An adults-only summer camp. No, not a weekend getaway with spa appointments and poolside cocktails – though those are certainly in the mix. This is a bonafide camp experience, tailored for grown-ups. From August 24 to 27, 2023, The Standard Spa, Miami Beach offers an immersive throwback to those long-cherished camp days from childhood, now upgraded with all the luxuries adults can appreciate.

Guests can choose from a variety of rooms that don't just offer a place to sleep, but to unwind and soak in the serene surroundings. The options range from the 230-square-foot Standard Medium to the spacious 345-square-foot Garden Medium, complete with semi-private outdoor terraces. Each room offers soothing spa rain showers, daybeds for lounging, and either queen or king-sized beds for restful nights. These thoughtfully designed spaces cultivate an environment of relaxation, letting the mind escape the quotidian stresses of adulthood.

The Standard's three-night package includes everything you'd expect from a luxury hotel, yet it takes it a step further. There are wellness and fitness classes for those wanting to maintain their exercise routine, alongside a range of daily activities and creative workshops for the artistically inclined. The adventurous can enjoy watersports, while everyone will appreciate the curated dinners served on Friday and Saturday. In a nod to the classic camp experience, there are even opportunities for tie-dying and crafting friendship bracelets. From group astrology and tarot readings to late-night hammam parties, there's something for everyone at Camp Standard.

A significant part of the Camp Standard allure is its well-rounded nature. It's not just about the lodging or activities – it's the holistic experience. Upon arrival, each guest receives a welcome survival kit complete with a limited-edition Camp Standard t-shirt, hat, tote, patches, and a variety of skincare essentials and other swag. Additionally, guests receive a $100 food & beverage credit per person and a $200 spa credit per person. Not to mention, an enticing 15% off at the Shop and Spa Services.

As a hotelier, one might question, why go to such lengths? The answer is simple: to create a meaningful, unique, and memorable experience for guests. It's about more than merely providing a place to stay – it's about fostering connections, sparking joy, and creating an atmosphere that guests won't find anywhere else.

The Camp Standard by The Standard Spa, Miami Beach serves as a vibrant example of how hotels can think outside the box. This innovative adults-only summer camp proves that an adventurous spirit, combined with an unerring attention to detail, can create a truly distinct hospitality experience. Other hoteliers would do well to consider such activations, not just as a promotional tool, but as an avenue to redefine what it means to be a hotel in the 21st century.

To witness the camp magic yourself, book now. For any additional questions, feel free to contact miami@standardmiami.com. Here's to an unforgettable summer experience, from check-in to s'mores.