Hospitality Mentor

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The 'Barbie Wave': Pink Hotels Across the U.S. Capturing Movie Fans' Hearts This Summer

By: Steve Turk

As we savor the summer season, there's a fresh pink wave sweeping across the country, inspired by none other than the iconic doll herself: Barbie. Thanks to the release of the new Barbie movie, fans of all ages are looking to replicate their cinematic experiences in real life, with pink-colored hotels becoming popular destinations.

For those seeking to immerse themselves in this trend, we’ve curated a list of three striking pink-painted hotels that will have you living your Barbie dreams in style.

The Colony Hotel, Palm Beach, Florida

With its signature pink exterior and storied history, The Colony Hotel is the epitome of Barbie chic. Nestled in the heart of Palm Beach, this iconic retreat provides an ideal backdrop for a Barbie-inspired summer escape. Built in 1947 and known for hosting celebrities and royalty, The Colony Hotel has always been a beacon of style, and now, its pink façade is a magnet for Barbie movie fans.

Walking into the lobby feels like stepping into a Barbie dream house, complete with elegantly curated decor and a warm, friendly staff ready to pamper you. The rooms are tastefully furnished with just the right blend of modern and vintage styles, reflecting Barbie's timeless appeal. You'll feel like you're part of the movie as you lounge by the tropical pool area or dine at the glamorous Polo restaurant.

The Royal Hawaiian, Honolulu, Hawaii

Also known as the "Pink Palace of the Pacific," The Royal Hawaiian in Honolulu presents a tropical twist to the Barbie dream. Located on the white sand of Waikiki beach, this historic hotel with its distinctive rosy color offers luxurious accommodation and stunning ocean views. Here, Barbie fans can soak up the sun in style, sipping pink cocktails under the shade of towering palm trees.

The Barbie-inspired adventure doesn't stop at the door. The vibrant pink theme seamlessly flows from the exterior into the hotel's interior, creating a whimsical atmosphere reminiscent of Barbie's dream house. Each room offers stunning views of the Pacific Ocean or the lush tropical gardens, further immersing guests in this island paradise.

The Beverly Hills Hotel, Beverly Hills, California

Affectionately known as the "Pink Palace," The Beverly Hills Hotel in Beverly Hills, California, stands as an emblem of Hollywood glamour. The iconic pink stucco exterior, along with its banana leaf wallpaper and the famed Polo Lounge, offers an ultimate Barbie-inspired experience. The hotel's lush gardens and luxurious suites provide a dream-like setting where guests can live out their grand Barbie fantasies.

Inside, each suite is a journey into lavishness, where luxury and whimsy walk hand-in-hand. The decor, while maintaining the highest standard of elegance, holds hints of Barbie-inspired extravagance. The plush, pink upholstery, the intricate chandeliers, and the tastefully appointed art—all work together to fashion an immersive experience that goes beyond the ordinary.

Pink Drinks For The Non-Pink Hotels

For hotels not painted pink, creating a Barbie-inspired experience for your guests can still be as simple as embracing the color scheme at your hotel bar. The power of color psychology cannot be underestimated, and pink, as research suggests, often evokes feelings of fun, excitement, and youthfulness.

Consider introducing pink drink specials for the rest of the summer. My go to would be a Veuve Clicquot Rose special. It is refreshing and can give your guests a sense of participation in this nationwide trend, and perhaps even make them feel like they've stepped into Barbie's world. Creative bar menu revamps and decor enhancements featuring the iconic pink hue can transform your space into a Barbie fan's haven, ensuring your guests not only enjoy their stay but also share their experiences on social media, bringing attention to your establishment.

The Barbie wave is much more than a trend; it's a testament to the enduring appeal of the Barbie brand. As we've seen time and again, movies and pop culture can inspire travel trends, and savvy hoteliers know how to capitalize on these moments. Whether your hotel is washed in the iconic shade of Barbie pink or offering pink drink specials at the bar, there's a part for everyone in this summer's Barbie experience. So, here's to embracing the pink wave and to a Barbie-filled summer.