Mezcal Amaras: A New Generation of Sustainable Spirit
By: Steve Turk
In the heart of Mexico, a new player is taking center stage in the world of mezcal, and it's making waves with its commitment to sustainability, community empowerment, and artisanal craftsmanship. This company is Mezcal Amaras, a rising star in the mezcal industry, and it invites you to a world where the love for the land is as intoxicating as the spirit it produces.
Mezcal Amaras, which translates to "You will always love," is not just a brand name, but a philosophy that drives every decision the company makes. The brand was born from a bond with the sun, the earth, and the people who cultivate it. It collaborates with Mezcal Maestros from Oaxaca and Guerrero to create a portfolio that honors centuries of heritage and preserves 500 years of artisanal techniques. Each bottle is made through sustainable and natural methods, showcasing a direct correlation with nature.
One of the cornerstones of Mezcal Amaras is its commitment to sustainability. The company prides itself on being the first mezcal brand to achieve a neutral carbon footprint. It works on projects to reduce its original footprint and compensate for its environmental effects in their entirety. The company has also partnered with the World Wildlife Fund (WWF) and other institutions to develop initiatives favoring forests, soil conservation, and water care.
The company's dedication to community empowerment is equally impressive. Up to 20% of the net sale from each bottle goes towards initiatives tied to social and environmental responsibility. These initiatives range from purchasing artisanal mezcal at fair prices and training their base of Mezcal Masters to rescuing and protecting wild agave species through organic farming practices.
Amaras also pays respect to the land by practicing organic farming and utilizing compost from their distillery. They have a no-deforestation plantation program, balance the number of agaves planted versus harvested, and only harvest wild agaves when a strict plantation plan is in place to preserve the species. They have promoted the rescue of 11 species and 20 ethnographic species of agave in their plantations.
The company's product range is as rich and varied as the land from which it hails. The Amaras Espadín and Cupreata are the stars of their primary portfolio, both of which are renowned for their smoothness, perfectly balanced flavors, and unique, rich notes that awaken the senses1. Additionally, their limited edition Logia line is an ode to the unattainable, the select, and the scarce, each bottle a testament to the sacred agave plant and the artisanal craftsmanship that goes into every drop.
So, whether you're a seasoned mezcal aficionado or a curious newcomer to this storied spirit, Mezcal Amaras invites you to try a sip of their sustainable, artisanal mezcal, and in doing so, to join them in their journey towards a more sustainable and equitable world.
